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The switch from outstream to video discovery was seamless as the Primis team worked with us hands-on to ensure everything met our specifications. Our monetization improved dramatically, and we started offering a better user experience, promoting our videos in a contextually relevant way. The Primis team constantly offered advice and suggested new ways to optimize our activity. This created a feeling of real partnership and showed us their care for our business and its growth. We can now offer a more robust video experience for both our users and advertisers."
Christopher Donnelly,
Senior Director of Ad Operations & Programmatic Yield at Ranker
The Solution
Ranker's designated account manager at Primis helped the publisher transition from an outstream unit to a video discovery unit. The Primis unit utilizes seamless design and float capabilities to promote Ranker's videos to users, recommending contextually relevant content. One of the publisher's most significant needs was having the ability to serve their direct campaigns and have complete control over how they are managed. The Primis team, who made the requested customizations, quickly met this need. This allowed the publisher to move all of their video monetization to Primis, and as a result, RPMs skyrocketed.
The change to a video discovery unit had notable effects on a few key metrics from both content consumption and monetization angles. The number of videos shown per page and per user’s session rose significantly, and this led to dramatic growth in direct and programmatic inventory. Overall, Ranker's video revenue grew by 150% compared to previous months. The Primis unit offered a better user experience and also has better KPIs for Ranker's demand partners.
Seamless Design
Float Capabilities
Contextual
Recommendations
