AD TECH ARE YOU IN OR OUT?
For the ad tech community, it’s time to ramp up our efforts. As the pipeline and infrastructure for advertisers to reach their desired audiences, ad tech has a unique opportunity to collectively make a meaningful impact.
The opportunity here is significant, and what’s more, the need is urgent.
After examining our own journey, we decided to share why companies need to showcase their values and create positive impacts for the greater good. Primis created Sellers.guide in 2021, a free tool for publishers to help them clean their ads.txt files. In 2022 we launched Sustainable Stream, an eco-friendly video marketplace. The two initiatives were created to solve industry-related problems and make a difference. Doing good for others made our business better — we aim to pass on that lesson.