--- title: Reinventing Goodvertising by Primis description: Discover what value goodvertising really brings to companies. Employees and consumers alike are calling for purpose-driven initiatives. image: https://contact.primis.tech/hubfs/feature%20image%201200%20X%20628-Dec-06-2022-03-49-14-1602-PM.png --- ![close](https://contact.primis.tech/hubfs/Primis-MiniSite-2022/images/Vector%20(20).svg) ![close](https://contact.primis.tech/hubfs/Primis-MiniSite-2022/images/Vector%20(23).svg) 1/8 [![Primis logo](https://contact.primis.tech/hubfs/Logo-Primis-dark%201.svg) ![Primis logo](https://contact.primis.tech/hubfs/logo-white%201%20(2).svg)](https://www.primis.tech/) pages [![Primis logo](https://contact.primis.tech/hubfs/Logo-Primis-dark%201.svg)](https://www.primis.tech/) ![Reinventing Goodvertising ](https://contact.primis.tech/hubfs/PAGE-1%20(1).jpg) Page 1 ![Brands answer millenials crying calls](https://contact.primis.tech/hubfs/PAGE%202.png) Page 2 ![Overcoming consumer skepticism](https://contact.primis.tech/hubfs/PAGE%203.png) Page 3 ![The workplace response](https://contact.primis.tech/hubfs/PAGE-4.jpg) Page 4 ![Architects of desire](https://contact.primis.tech/hubfs/PAGE%205.png) Page 5 ![Holding the advertising industry accountable](https://contact.primis.tech/hubfs/PAGE%206.png) Page 6 ![Will ad tech rise the challenge?](https://contact.primis.tech/hubfs/PAGE%207.png) Page 7 ![Ad tech are you in or out?](https://contact.primis.tech/hubfs/PAGE%208.png) Page 8 ## AD TECH ARE YOU IN OR OUT? For the ad tech community, it’s time to ramp up our efforts. As the pipeline and infrastructure for advertisers to reach their desired audiences, ad tech has a unique opportunity to collectively make a meaningful impact. **The opportunity here is significant, and what’s more, the need is urgent.** [![Sustainable Stream logo](https://contact.primis.tech/hs-fs/hubfs/Primis_2022/Images/Sustainable-stream_logo%201%20(1).png?width=411&height=112&name=Sustainable-stream_logo%201%20(1).png)](https://sustainable-stream.com/?utm_source=goodvertising&utm_medium=page8_link&utm_campaign=whitepaper_goodvertising_2023) [![Sellers.guide Logo](https://contact.primis.tech/hs-fs/hubfs/Primis_2022/Images/Sellers-Logo%201%20(1).png?width=553&height=91&name=Sellers-Logo%201%20(1).png)](https://sellers.guide/?utm_source=goodvertising&utm_medium=page8_link&utm_campaign=whitepaper_goodvertising_2023) After examining our own journey, we decided to share why companies need to showcase their values and create positive impacts for the greater good. Primis created Sellers.guide in 2021, a free tool for publishers to help them clean their ads.txt files. In 2022 we launched Sustainable Stream, an eco-friendly video marketplace. The two initiatives were created to solve industry-related problems and make a difference. Doing good for others made our business better — we aim to pass on that lesson. [Back](https://contact.primis.tech/reinventing-goodvertising-page-7?hsLang=en) ## AD TECH ARE YOU IN OR OUT? For the ad tech community, it’s time to ramp up our efforts. As the pipeline and infrastructure for advertisers to reach their desired audiences, ad tech has a unique opportunity to collectively make a meaningful impact. **The opportunity here is significant, and what’s more, the need is urgent.** ![Sustainable Stream logo](https://contact.primis.tech/hs-fs/hubfs/Primis_2022/Images/Sustainable-stream_logo%201%20(1).png?width=411&height=112&name=Sustainable-stream_logo%201%20(1).png) ![Sellers.guide Logo](https://contact.primis.tech/hs-fs/hubfs/Primis_2022/Images/Sellers-Logo%201%20(1).png?width=553&height=91&name=Sellers-Logo%201%20(1).png) After examining our own journey, we decided to share why companies need to showcase their values and create positive impacts for the greater good. Primis created Sellers.guide in 2021, a free tool for publishers to help them clean their ads.txt files. In 2022 we launched Sustainable Stream, an eco-friendly video marketplace. The two initiatives were created to solve industry-related problems and make a difference. Doing good for others made our business better — we aim to pass on that lesson. [Back](https://contact.primis.tech/reinventing-goodvertising-page-7?hsLang=en) [![Logo-Primis-dark 2](https://contact.primis.tech/hubfs/Logo-Primis-dark%202.svg)](https://www.primis.tech/) **Primis,** a Video Discovery platform for publishers and advertisers, increases publishers' revenue by helping their users discover high-quality video content. ### Let's keep in touch ![logo-white 1 (3)](https://contact.primis.tech/hubfs/logo-white%201%20(3).svg)