The switch from outstream to video discovery was seamless as the Primis team worked with us hands-on to ensure everything met our specifications. Our monetization improved dramatically, and we started offering a better user experience, promoting our videos in a contextually relevant way. The Primis team constantly offered advice and suggested new ways to optimize our activity. This created a feeling of real partnership and showed us their care for our business and its growth. We can now offer a more robust video experience for both our users and advertisers."
Senior Director of Ad Operations & Programmatic Yield at Ranker
With Primis, Ranker’s video opportunities have increased by 40% year over year. Ranker’s duration increased, as well as its RPV, which dramatically rose by 82% year over year. Before switching to Primis’ video discovery platform, Ranker’s had a video share of 23% of its total revenue in 2021. In 2022, video accounted for 35%, an increase of 52%. Year over year, direct sales and PMP deals have increased by 76%, with PMPs alone rocketing 328%.