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GDPR in the European Union and CCPA in the United States are just the beginning of what we’ll see in privacy legislation moving forward. What legislation will be next?
The real game changer in the space is the sunset of third-party cookies preventing cross-site tracking in major browsers. Learn what all this means for you.
ID solutions have emerged, aiming to help publishers mitigate the damages through some form of universal ID. Find out which one you should adopt.
The chaos of regulations and technological changes will hurt some players, while helping others. Learn what publishers could do to keep their head above the current.
Good old contextual marketing, powered by smart automation, and combined with whatever form of tracking exists in the future, will become a powerful combination.
The 2020s is the decade where consumers will demand to be heard. Technological restrictions, laws and regulations will reflect that. Don't resist, ride the wave.
Primis is the leading video discovery platform. Primis provides publishers with an expertly monetized video ad unit that recommends highly engaging video content that is relevant to users, based on the context of the page where it is located. In short, we make publishers money and make their readers happy!