We are committed to providing high-quality video experiences that drive engagement and discovery across our portfolio of sites. We believe that video is a powerful tool that can be used to connect with our users and deliver valuable content. By changing the player's design and placement, we were able to significantly improve the user experience. We are thrilled to be working with Primis, a team that is passionate about user experience and shares our commitment to providing the best possible experience for our users.”
Judson Penumaka General Manager, Ad Product & Operations at Internet Brands
Implementing a better design for the video player, based on the company’s user behavior, had a dramatic impact on performance and user experience. Following the change to the design and location of the float unit, Internet Brands saw striking rises in key metrics. The float close rate decreased by an astounding 84%, successfully falling measurably below the Primis benchmark. The video viewability saw a 27% increase as well, proving that users wanted to watch more video content. Because of the positive impact on user experience, ad opportunities increased by 116% as a result and RPM boosted by 13%. Overall, this shift gave Internet Brands much greater monetization capabilities.