---
title: How to Navigate IAB Tech Lab's New Video Specifications
description: Watch a recording of our fireside chat to learn about the new specifications and what that means for your business.
image: https://contact.primis.tech/hubfs/social-VOD.png
---
[](https://www.primis.tech/)
# \[RECORDING\] How to Navigate IAB Tech Lab’s New Video Specifications
##### Overview
Watch the free recording of this live fireside chat with **Hillary Slattery**, Director of Programmatic, Product at IAB Tech Lab, and our Co-CEO **Eyal Betzalel**, moderated by our VP Marketing, **Lior Shvo. **The new specifications have redefined digital video and ad formats for the programmatic industry, but what does that mean for your business?
Leading members of IAB Tech Lab's working group solidifying these new definitions, Betzalel and Slattery, will guide you through the next steps. Swing by to learn all about the changes in instream, outstream, and everything in between!
##### Meet the Experts
##### Lior Shvo
##### Managing Director at Sellers.guide by Primis | VP of Marketing at Primis
Lior worked for UM for 12 years as the Chief Strategy Officer in the Tel-Aviv office, managing the strategy & planning of digital media for global brands. Lior is the VP of Marketing at Primis and leader of Sellers.guide by Primis, an initiative to shed light on the supply chain, help publishers regain control of their inventory, and reduce ad fraud.
##### Hillary Slattery
##### Director of Programmatic, Product at IAB Tech Lab
Hillary is currently leading various working groups within IAB Tech Lab, specifically the Programmatic Supply Chain group. Before joining the Tech Lab, she worked at Epsilon and initially became involved with IAB through her position as the Associate Director of Product Management for the Global Investment Systems team at GroupM.
##### Eyal Betzalel
##### Co-CEO at Primis
Eyal is one of the Co-Founders and Co-CEOs of Primis, as well as one of the founding partners of Sellers.guide. His primary responsibilities involve overseeing the development of the company's products and technology infrastructure, and devising growth strategies.
##### Here is a link to [the updated video signals](https://github.com/InteractiveAdvertisingBureau/openrtb2.x/blob/main/implementation.md#710---updated-video-signals) on GitHub.
[](https://www.primis.tech/)
Primis, a video discovery platform for publishers and advertisers, increases publishers' revenue by helping their users discover high-quality video content
