Case Study
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SCALING VIDEO VIEWS BOOSTS

GAMER NETWORK'S VIDEO
AD INVENTORY
BY 240%

Gamer Network, market leader in digital journalism and content and producer
of major pop culture events, saw its revenue skyrocket after
implementing Primis to serve its extensive video inventory across its
Gamer Network portfolio.

The creators of New York Comic Con and the Eurogamer games media brand were satisfied with the boost in video consumption and ad inventory achieved in partnership with Primis. After first partnering with Primis in March 2023 before signing an exclusivity agreement in November of 2023, Gamer Network has been successfully monetizing video content across its entire portfolio of thirteen domains with the Primis player on all video placements. There was a significant rise in key metrics, including content impressions and RPM (ad revenue per thousand impressions) to the Gamer Network portfolio after the switch was made to Video Discovery.

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BEFORE WORKING WITH PRIMIS, IN THE PAST WE COULD BE SOLD OUT OF DIRECT VIDEO INVENTORY, ESPECIALLY IN THE UK. PRIMIS HAS ELIMINATED THIS ISSUE AND WE ARE SEEING GREAT METRICTS AS A RESULT.

Richard Badley
Head of Ad Tech at Gamer Network

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THE CHALLENGE

Gamer Network’s largest challenge was limited video ad inventory. Before working with Primis, Gamer Network displayed fewer videos per page and did not play video throughout all of its pages. The company’s primary objective is to provide the best possible user experience and serve relevant content that its unique gaming audience enjoys watching. 

One major concern was that adding a video player to every page would harm its top-notch user experience. Gamer Network is proud to house quality video that elevates its brands and delights users, and was looking for more ways to increase reach. The Primis account managers and support teams prioritized this area of focus by creating unique playlists and contextually matching content.

THE SOLUTION

Primis’ support teams were able to implement a video player on every page across Gamer Network’s sites gradually, working alongside the company step-by-step. By making this change, Gamer Network was able to greatly increase the amount of video content offered. The team prioritized and ensured a positive user experience by altering the design and placements of the video players to cater to each site. In utilizing Primis Next, a feature that empowers users to watch more videos by selecting to either stay on the current video or skip to the succeeding one, video consumption per page saw a dramatic increase. By using Primis’ Video Discovery engine for algorithmic ranking and contextually matching content to its user base, as well as the Primis Next feature, Gamer Network saw positive changes in multiple metrics, which in turn grew revenue.

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THE RESULTS

With the amount of video consumption rising substantially, the video ad inventory also increased as a result. Video consumption rose by a whopping 900% when Gamer Network switched to Video Discovery. This dramatic increase was mainly a result of implementing a floating video player unit as well as the implementation of the Primis Next feature. Videos shown per page multiplied by 2.4, resulting in a rise in video ad opportunities by 240% and an exponential rise in RPM by 180%.

Videos per Page
Video Content Impressions
RPM
Video Ad Inventory

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