Overview
WEBINAR EXPIRED - CLICK HERE TO JOIN ROUND 2!
Title: The Truth About Ads.txt - What Your Partners Don’t Want You To Know
Date: Wednesday, January 12, 2022
Time: 12:00 PM Eastern Standard Time
Duration: 45 minutes
Expose. Regain. Reclaim.
Expose Hidden Sellers. Regain Control Of Your Inventory. Reclaim Missing Revenue
Description
Four years after ads.txt, the ad supply chain "is still crappy," and it's reported that ad fraud is costing the industry up to $50M of revenue a day in 2021. Why are advertisers and publishers getting taken advantage of?
We'll be discussing how a lack of ads.txt automation and maintenance affects clickjacking, latency, bad ads, throttling, and more. Allowing hidden sellers into the supply chain to eat up ad spend and publishers' revenue. Learn why so many publishers are feeling intimidated by vendors to add endless lines of ads.txt, unaware of how it affects their long-term revenue or what they can do about it.
We'll also be treating the audience to an exclusive reveal of our new free tool that will help publishers clean up their ads.txt in 2022, take control of their inventory, and reclaim their lost revenue.
A Q&A will follow the 20 min presentation and 15 min demo, and a copy of the presentation will be sent to you following the live event.
Description
Four years after ads.txt, the ad supply chain "is still crappy," and it's reported that ad fraud is costing the industry up to $50M of revenue a day in 2021. Why are advertisers and publishers getting taken advantage of?
We'll be discussing how a lack of ads.txt automation and maintenance affects clickjacking, latency, bad ads, throttling, and more. Allowing hidden sellers into the supply chain to eat up ad spend and publishers' revenue. Learn why so many publishers are feeling intimidated by vendors to add endless lines of ads.txt, unaware of how it affects their long-term revenue or what they can do about it.
We'll also be treating the audience to an exclusive reveal of our new free tool that will help publishers clean up their ads.txt in 2022, take control of their inventory, and reclaim their lost revenue.
A Q&A will follow the 20 min presentation and 15 min demo, and a copy of the presentation will be sent to you following the live event.
Speaker
Lior Shvo
Managing Director
Sellers.guide by Primis
Lior worked for UM for 12 years as the Chief Strategy Officer in the
Tel-Aviv office.
Managing the strategy & planning of digital media for global brands.
At the beginning of 2021, Lior joined Primis to lead Sellers.guide, an initiative to shed light on the supply chain, help publishers regain control of their inventory and reduce ad fraud.