--- title: "THE UNINTENDED CONSEQUENCES OF DYNAMIC BIDDING: A CRITICAL ANALYSIS" image: https://contact.primis.tech/hubfs/5-17-1_Dynamic_bidding_690x415_2-1.jpg --- [![Primis logo](https://contact.primis.tech/hs-fs/hubfs/Primis%20logo%20white.png?width=150&height=39&name=Primis%20logo%20white.png "Primis logo")](https://www.primis.tech/) ![Dynamic bidding lp banner-1](https://contact.primis.tech/hs-fs/hubfs/Dynamic%20bidding%20lp%20banner-1.jpg?width=1193&height=416&name=Dynamic%20bidding%20lp%20banner-1.jpg "Dynamic bidding lp banner-1") ## **Uncover the hidden impacts of dynamic TAKE RATES on** ## **publishers and brands** [Read now](https://contact.primis.tech/hubfs/Dynamic%20take%20rates%20lp%20primis.pdf?hsLang=en) ## Key Insights ![](https://contact.primis.tech/hubfs/5-17-1_DB_Landing_Page_5-17-1_Impact_on_market_value_and_revenue-removebg-preview.png) **Impact on market value and revenue** Understand how dynamic bidding can decrease the gross market value of impressions, ultimately shrinking publisher revenue instead of increasing it ![](https://contact.primis.tech/hubfs/5-17-1_DB_Landing_Page_5-17-1_Consequences_for_publishers-removebg-preview.png) **Consequences for publishers** Learn why publishers, who should be the main beneficiaries, end up losing revenue due to the mechanics of dynamic bidding ![](https://contact.primis.tech/hubfs/5-17-1_DB_Landing_Page_5-17-1__Effects_on_brands_and_advertisers-removebg-preview.png) **Effects on brands and advertisers** Discover how dynamic bidding creates unfair advantages, leading high CPM brands to subsidize lower CPM competitors and face unpredictable pricing ![](https://contact.primis.tech/hubfs/5-17-1_DB_Landing_Page_5-17-1__Long-term_industry_implications-removebg-preview.png) **Long-term industry implications** Explore why the ad tech industry needs to rethink dynamic bidding to maintain a fair and competitive market, focusing on stable and transparent pricing ![](https://contact.primis.tech/hubfs/5-17-1_DB_Landing_Page_5-17-1_Impact_on_market_value_and_revenue-removebg-preview.png) **Impact on market value and revenue** Understand how dynamic bidding can decrease the gross market value of impressions, ultimately shrinking publisher revenue instead of increasing it ![](https://contact.primis.tech/hubfs/5-17-1_DB_Landing_Page_5-17-1_Consequences_for_publishers-removebg-preview.png) **Consequences for publishers** Learn why publishers, who should be the main beneficiaries, end up losing revenue due to the mechanics of dynamic bidding ![](https://contact.primis.tech/hubfs/5-17-1_DB_Landing_Page_5-17-1__Effects_on_brands_and_advertisers-removebg-preview.png) **Effects on brands and advertisers** Discover how dynamic bidding creates unfair advantages, leading high CPM brands to subsidize lower CPM competitors and face unpredictable pricing ![](https://contact.primis.tech/hubfs/5-17-1_DB_Landing_Page_5-17-1__Long-term_industry_implications-removebg-preview.png) **Long-term industry implications** Explore why the ad tech industry needs to rethink dynamic bidding to maintain a fair and competitive market, focusing on stable and transparent pricing *"The ad tech industry needs to rethink using dynamic bidding widely to keep things fair and balanced."* ## What can video discovery do for you? By filling out this form, you agree to receive communication from Primis. We will never spam you. @ Copyright 2026 by **PRIMIS**. All Rights Reserved | [**PRIVACY POLICY**](https://www.primis.tech/privacy-policy/) McCann House TLV 2A Raoul Wallenberg St. Tel Aviv, Israel 6971902 [![](https://contact.primis.tech/hubfs/Primis-March-2021%20Images/primis%20logo-1.svg)](https://www.primis.tech/) Follow us on