Impact on market value and revenue
Understand how dynamic bidding can decrease the gross market value of impressions, ultimately shrinking publisher revenue instead of increasing it
Consequences for publishers
Learn why publishers, who should be the main beneficiaries, end up losing revenue due to the mechanics of dynamic bidding
Effects on brands and advertisers
Discover how dynamic bidding creates unfair advantages, leading high CPM brands to subsidize lower CPM competitors and face unpredictable pricing
Long-term industry implications
Explore why the ad tech industry needs to rethink dynamic bidding to maintain a fair and competitive market, focusing on stable and transparent pricing
Impact on market value and revenue
Understand how dynamic bidding can decrease the gross market value of impressions, ultimately shrinking publisher revenue instead of increasing it
Consequences for publishers
Learn why publishers, who should be the main beneficiaries, end up losing revenue due to the mechanics of dynamic bidding
Effects on brands and advertisers
Discover how dynamic bidding creates unfair advantages, leading high CPM brands to subsidize lower CPM competitors and face unpredictable pricing
Long-term industry implications
Explore why the ad tech industry needs to rethink dynamic bidding to maintain a fair and competitive market, focusing on stable and transparent pricing
"The ad tech industry needs to rethink using dynamic bidding widely to keep things fair and balanced."
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